Three Letters That Will Magically Get You More Clients

First things first: If you haven’t checked out this article about Mass Marketing Doesn’t Work. Do This Instead you’ll want to start there. It’s worth it, trust me.

The #1 thing you can do to make your marketing pay off is: craft an RSO.

A Rock Solid Offer.

Here’s how:

The Deadliest Mistake When Crafting An Offer

Let’s say we run a marketing agency and need a good offer to attract clients. Most business owners come up with something like:

"Call us today for excellent customer service and competitive pricing"

"We’ve been in business for 15 years and we’re experts in our field"

"We can handle your ads, and we’ve done it for 100+ customers"

Look around and you’ll see this everywhere. Here’s the major problem with it:

It’s B-O-R-I-N-G.

Generic. Doesn’t stand out. Doesn’t get your prospect’s blood running hot. Doesn’t even register when your ideal client scans headlines.

How do I know? Because your competition says the same thing.

The First Element of Your RSO

When I tell people "being boring" is a big marketing problem, they think I mean add some crazy flash—lasers, confetti, maybe a flamethrower.

That’s not it.

Oil changes are boring to me. But when my car needs one? Suddenly, it’s at the top of my list. Now I’m interested.

So, what do I see?

"Changing your oil is important and good for the engine."

"$150 oil change. Book here."

"Protect your engine, change your oil today."

None of that cuts it because it doesn’t step into my world.

My main question? "How long will it take?"

Now, if you want to grab my attention, you hit me with:

"Book your 15-minute oil change online. Fixed in no time flat."

Now we’re getting somewhere. That’s a good start, but it’s not a full RSO yet. The boring problem isn’t solved by being flashy, it’s solved by thinking about your customer’s world.

That’s just one element, though. A great RSO has three, and we still have two more to go.

We’ll cover those in the next article in this series.

Talk soon,

Jake

P.S. Want to see a solid RSO example in the meantime?

Get in touch with our agency today. If we’re a good fit, I’ll personally look at your company and marketing, come up with a strategy of what I’d do differently, and discuss it with you. No cost, no obligation. If you want to work together, I’ll tell you how that works. If not, no pressure, no annoying sales tactics.

Sound good? Then fill out this form: https://www.smartswipe.dev/contact-us