Three Tips The Top Advertisers Don't Want You To Know

If you're aiming to make your ads more impactful, capture greater attention, and acquire more clients... this article will demonstrate exactly that.

It's incredible the lengths the big brands will go to hide this information from small business owners, but then again, they understand the power of small businesses.

This will immediately transform your advertising, and it’s doable for every single business, yours included. Let's get into it.

Make It Easy For Them To Say Yes

If you want anyone to interact with your advertisement, you have to make your offer as low threshold as possible.

For example, asking strangers for their phone number is usually unsuccessful. Now, take the same person and ask them for their Instagram account; the chance of them giving this to you would increase.

Understanding this threshold mechanism is key to creating successful ads. Compare this to asking a potential prospect to call you rather than simply asking them to submit a form with their email. Took me years of trial and error to figure this out.

Know Your Audience

Understanding your audience is always my starting point with new clients, and it's truly bizarre how commonly businesses overlook this principle, believing they can cater to all with their services.

Every product or service has a target audience. Local businesses tend to think that everyone is their customer, that there is no bias. Just sell to everyone, and it'll all be fine.

Not the case... If you talk to the right people, you'll get a response rate much higher than you would get in mass marketing. No more vague marketing gobbledygook, you need to identify your target audience.

People Follow Simple Instructions

Simplify your call to action. Most businesses have a tendency to overcomplicate this.

There is a popular saying in user experience design: "Don't make me think." Use this logic when crafting your call to action. Make it idiot-proof. Make it extremely clear what the prospect should do next and what exactly will happen if they follow through. Here's an example

When it comes to marketing, you can do this yourself, or... you can have us do it with you and for you. We handle marketing; you handle everything else. Contact us today and book a consultation.

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