A Fatal Mistake That Cost This Business Owner $34,832 a Week

I’m going to let you in on a story a good friend and real estate mogul once told me. He laid it out, hoping I’d avoid stepping on the same landmine that blew up in his face.

He was pouring thousands a day into Google AdWords and pulling in a stellar 497.6% return.

A performance so good it felt like he’d cracked the code on the internet money printer.

Everything seemed to be falling into place: new office, new software, more staff. He was basking in his own glory, feeling invincible.

Then The Unthinkable Happened.

He logged into his Google account and his money printer was blocked. Ads paused. Leads vanished into thin air.

At first, he chalked it up to a fluke. Maybe a minor glitch. Yet, days went by, and the account stayed as useless as a crackhead's last tooth.

He tried reaching out to customer service, but he had a better chance of getting pregnant than actually speaking to a human. Weeks later, he finally got a response.

Like a Blind Hooker, He Never Saw It Coming

The reason his ads were blocked was that they were ‘possibly misleading’.

And here's the kicker, these were ordinary real estate ads. Nothing scandalous or out of the ordinary.

At first, he blamed Google, claiming that it was a mistake on their end. Then he soon figured out that juice wasn't worth the squeeze.

This wasn't Google's fault.

He failed miserably because he got too dependent on ONE source. A fatal mistake.

Kill Every One… In Your Business

No not like a serial killer, cmonnn now.

If you are depending on ONE source of anything you are playing Russian roulette with your business.

There is always “one” that we are thoroughly convinced won’t fail.

Whether it’s a key staff member or a referral source if there is only one of them it can get ugly quick.

You must spot the ones in your business like the third monkey trying to get on Noah's ark when it started raining.

Once identified, branch out and double down on diversification, not the equity inclusion one- something that actually works.

Talk Soon,

Jake

P.S. Do you have any “ones” in your business? If Meta ads isn’t one of those, I’d love to help you integrate them into your marketing strategy.

Click Here to get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.