No Other Marketing Principle Has As Much Potential to Dramatically Change Your Business For The Better As This One.

If you notice other business owners in your field growing rich, while you struggle, grinding out every day, barely making ends meet and not having any of the “Fun Money” that gives breathing room to do what YOU want, then this article is for you.

In every market and every business, there are specialized opportunities—gaping cracks in the armor—ripe for the taking.

Learn this one principle, apply it to your business, and start winning.

I could be wrong but your…

“Business is Unique and Your Customers Are Different Than Most”

It’s a hard truth, everyone believes their business is different and that this can’t apply to them

However just like good cooking and good speaking… Good marketing can be achieved by focusing on one simple principle that can be used immediately to turn words into profit.

This method works for everyone, whether you are selling to a business owner like you or the broom pusher we all buy the same way.

All it takes is putting the RIGHT message, in front of the RIGHT people.

The fundamentals principle is this: make sure you are talking to the highly interested, highly motivated, very appropriate prospect for what it is that you have to offer

People who will take a high level of interest the minute you show up.

Your message needs to be clear and compelling

You do not want to waste your life peeing into the ocean.

We are bombarded with marketing every second of every day… Everyone is overwhelmed and hollered at and told that they must do this, that, the other thing.

Your message must speak directly to them and mute all the other noise.

How Can I Implement This Into My Business?

A basic starting point can begin with WHO is your business for? + WHAT do you want to be known for?

Many businesses are clear about their what but need more clarity about their who.

So when creating a message and showing it to the right people you have to carefully select a target, niche, or subculture that is small enough that you can have an impact with whatever resources you have, defined narrowly enough you can create compelling messages for it.

Who is your ideal customer, client or patient? And by definition who is not?

With that information, you can create a more powerful message that is magnetic to a specific audience.

The media is then used to take the message and deliver it to the person it is intended for in a way that is effective and in a way they are known to be responsive to.

So do not make the biggest mistake in marketing and jump to the message or start creating marketing materials before taking the time to understand and define your market.

Talk soon,

Jake

P.S. If you want to receive a free marketing analysis click the button below and fill out the form and we will contact you within 24 hours for a free analysis.

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