Why You Should Always Be Thinking About New Ads

“Heyyyyyy, what’s new with you!?”

Pretty common way to greet someone when you haven’t seen them for a while, right?

Notice we don’t say:

“Hey, what’s old?”

or

“Hey, tell me what I already know.”

We ask what’s NEW because ‘NEW’ is what gets the juices flowing! And if you’re serious about your business, you can’t afford to rest on past successes—not for a second.

Why Ad Fatigue Is The REAL Pandemic

Social media is a double-edged sword. On one side, it’s a goldmine—target market at your fingertips, viral potential at every turn, and an unprecedented opportunity to get in front of your perfect prospect.

But…

…Buuuuuuuuuuuuuuuuuuutt…

…it’s a war zone out there.

Let’s talk attention span—yeah, that thing that’s shriveling faster than a grape in the desert. We are dealing with the TikTok brain epidemic—kids and adults can’t even sit through a movie, can’t focus on work, and if you’ve got a video longer than 90 seconds, forget it—they’re out.

Now, you might wish that didn’t spill over into your world, but it does. Every one of your clients has a shorter attention span. Not by choice, but by necessity.

How else do you survive the relentless barrage of ads coming at you 24/7/365? You can’t!

So, how do you fight back?

Relax, I’m not about to ask you to start dancing on TikTok.

There’s a smarter way.

How To Keep Your Prospect Intrigued

The answer to TikTok brain and shrinking attention spans isn’t to dumb down your content into bite-sized, 60-second chunks.

No, the answer is to give your prospects a buffet.

Don’t just serve up 1 video. Serve them 10.

Don’t write 1 article. Write 100.

Don’t tweet once. Tweet 1,000 times.

If someone’s really interested in what you’ve got, they’ll dig. They’ll do the research. But you’ve got to give them something to sink their teeth into.

They’ll slog through your content—they’ll do the work.

But it’s your job to lay out the spread. Don’t just give them a single dish.

So if you’ve got 1 ad running now? Get 3 new ads in the pipeline.

Got 1 video in your retargeting campaign? Time to churn out 5-10 more.

Now go out there and be fruitful—fill the table with content. And if you decide to be fruitful in other ways too, well, good on you. Just be responsible.

Talk soon, Jake

P.S. If you want to know how I would fix the ad fatigue problem in your business, feel free to get in touch. Click the button below and fill out the form and one of my team members will be in touch to see if we’re a good match.

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